The acquisition was announced by both Coca-Cola and Costa Coffee's parent company, Whitbread, in 2018. It effectively took place in the first half of 2019, for a reported $5.1 billion (via Coca-Cola).
The US beverage giant Coca-Cola is buying the British coffee-shop chain Costa Coffee in a surprise acquisition. The British company Whitbread is selling Costa for £3.9 billion, or $5.1 billion.
The Coca-Cola Company Completes Acquisition of Costa from Whitbread PLC Coca-Cola Adds Global Coffee Platform with Potential for Future Growth and Expansion ATLANTA and DUNSTABLE, BEDFORDSHIRE, ENGLAND, Jan. 3, 2019 – The Coca-Cola Company today announced that it has completed the acquisition of Costa Limited from Whitbread PLC.
In 2001, Coca-Cola acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million. However, this year, in July 2020, it announced discontinuation with Odwalla stating that “it wants to kill zombie brands.” On 31 August 2018, Coca-Cola agreed to acquire Costa Coffee from Whitebrads for £3.9bn.
Reasons For The Acquisition. 1. Coffee Expertise: The purchase of Costa Coffee provides Coca-Cola with strong expertise across the coffee supply chain, including sourcing, vending, and Answered step-by-step. Costa Coffeehouse chain are owned by Coca-Cola group. Acquisition and Integration should yield benefits and reduce inefficiency of firms' operations. Discuss this statement and analyze the benefits which may be enjoyed by Costa through its Acquisition by a strong well-known brand 'Coca Cola'.
“The acquisition of Costa will give Coca-Cola a strong coffee platform across parts of Europe, Asia Pacific, the Middle East and Africa, with the opportunity for additional expansion,” says Coca-Cola. The acquisition of Costa Limited from parent company Whitbread PLC is valued at £3.9bn ($5.1bn).
Global Coffee Sales Are Climbing. Coca-Cola has not made any moves to bring Costa cafes to the U.S., possibly because of the covid pandemic. The company had vague plans to bring the chain to its
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In August 2018, Coca-Cola decided to get a USD 5 billion shot of caffeine, and acquired the British coffeehouse Costa. The acquisition was finalized in January 2019, and now the U.S. beverage giant has access to almost 4,000 Costa stores in 32 countries. Coffee is the second most-traded global commodity after oil, and the United States is the
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